Misikko.com, a counterfeit hair-appliance retailer that allegedly faked a breast cancer donation
Federal prosecutors charged Stephen Voudouris Sr. of Newtown Square, Pennsylvania, Yung Chung of West Chester, Pennsylvania, and Jaimmy Chun of Philadelphia with conspiracy, trafficking in counterfeit goods and wire fraud, alleging the three ran Misikko.com, an online retailer that sold counterfeit CHI, T3 and Babyliss-branded hair appliances imported cheaply from China and resold at near-authentic prices, while the site also allegedly claimed falsely that some purchases would benefit a breast cancer charity.
- Year
- 2015
- Where
- United States
- Outcome
- Charged (an allegation, not a conviction)
- Reported loss
- $150,346
- Victims
- Not stated in the sources
- Schemes
- Counterfeit goods scams
- Last reviewed
- 2026-10-23
The facts, as recorded
- Stephen Voudouris Sr., then 59, of Newtown Square, PA; Yung Chung, 31, of West Chester, PA; and Jaimmy Chun, 30, of Philadelphia, PA, were charged in June 2015.
- The three allegedly operated Misikko.com, an online retailer of high-end hair care appliances including flat irons and blow dryers, headquartered in Newtown Square; the company was not an authorised dealer of the brands it sold.
- Brands allegedly counterfeited include CHI, T3 and Babyliss.
- Prosecutors allege the defendants bought cheap counterfeit goods from Chinese manufacturers and resold them as authentic at high prices to maximise profits.
- Misikko.com allegedly sold 'Breast Cancer Awareness' products at Voudouris Sr.'s direction, representing that $25 from every purchase of some products would benefit a prominent breast cancer foundation; charging documents allege no donations were ever actually made.
- All three were charged with conspiracy, trafficking in counterfeit goods and wire fraud; Voudouris Sr. alone was additionally charged with smuggling counterfeit goods into the United States.
- If convicted of all charges, Voudouris Sr. faced a potential advisory guideline sentencing range of 33 to 41 months in prison, a $1,000,000 fine and a $400 special assessment; Chung and Chun each faced a potential range of 24 to 30 months, a $750,000 fine and a $300 special assessment.
- Each defendant was alleged to be jointly and severally responsible for restitution of approximately $150,346.
- The case was investigated by Homeland Security Investigations, part of the National Intellectual Property Rights Coordination Center, with assistance from the Federal Reserve Board Office of Inspector General.
Why this case matters
This is the oldest documented case on this page and the only one targeting a single-category luxury niche, high-end hair appliances, rather than general designer goods. It also layers a second, unrelated deception on top of the counterfeiting itself: a charity claim prosecutors say was never honoured.
Counterfeiting dressed up as goodwill
Charging a markup for “Breast Cancer Awareness” products and promising a cut to a named foundation did two things at once, according to the allegations: it justified pricing closer to the authentic brand’s own cost, and it gave the storefront a reason to look legitimate that had nothing to do with the hair appliances themselves. Prosecutors allege the donations never happened.
A dedicated retail brand, not a side hustle
Unlike a single Facebook shop, Misikko.com operated as a standing e-commerce retailer under its own domain and name, the kind of operation a buyer researching “is this company real” would plausibly find reassuring, registered, branded, with a catalogue, none of which depended on the goods being genuine.
The caveat
Everything above is drawn from a 2015 federal charging announcement. These are allegations, not proven facts: Voudouris Sr., Chung and Chun are presumed innocent unless and until proven guilty. This page’s source does not report a plea, trial outcome, or final sentence for any of the three defendants.
Sources
- ICE takes down website selling Chinese counterfeit hair appliances at top dollar. US Immigration and Customs Enforcement, Homeland Security Investigations. Accessed 2026-10-23. Supports: The defendant names, ages and hometowns, the Misikko.com business structure, the brands counterfeited, the breast cancer charity claim, the charges filed, the potential sentencing guideline ranges and fines, the restitution figure, and the investigating agencies.