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119 millionconsumer leads MediaAlpha sold to telemarketing partners in 2024 alone, per the FTC

The FTC alleged MediaAlpha used sites like ObamacarePlans.com to imply a government link and sold approximately 119 million consumer leads in 2024 alone; it and Assurance IQ settled for $145 million.

Assurance IQ, the telemarketer, allegedly misrepresented short-term plans as covering preexisting conditions. The companies agreed to pay $100 million and $45 million through proposed stipulated orders, not after a trial.

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Source: US Federal Trade Commission. Read more: aca marketplace fraud · case file

Sources

  1. Assurance IQ and MediaAlpha to Pay a Total of $145 Million to Settle FTC Charges That They Misled Consumers Seeking Health Insurance. US Federal Trade Commission. Accessed 2026-09-24. Supports: All facts in this case file: the settlement amounts, the named founders, the plan misrepresentations, the fake government-branded domains, the 'Health Insurance Give Back Program', the 119 million leads figure, the Do Not Call Registry allegation, the court filings, and the Mufarrige quote.